What Is SEO?
Most simply:
Search Engine Optimisation:
As defined elsewhere on this site, SEO may most usefully be thought of as everything after the way your web pages look.
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Optimised page code
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Optimised page content
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Optimised paid advertising
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Optimised in-bound links
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Effective metrics and reporting
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Test, tweak and update and repeat
Ok then - So what is Optimisation?
In the context of web design, optimisation might best be paraphrased as "focus".
An optimised page should narrow its content to ideally a single idea or theme or product. By all means fully explore that idea theme or product to its broadest extent, but keep the focus on a tight leash.
One page - one vote, if you will. Singularity of Intent.
If your muse tends to wonder, make a new page.
All the associated elements surrounding this single theme should then work to supporting it - this means the content, the headings, the page titles, the file name, the folder or directory name in which the file resides, links within the site that point to the page, the site URL, and if possible the location and content of links that point to it from elsewhere on the web, should each support the central idea expressed on that page.
