What swanc does
what is the purpose of swanc?
The swanc site has the following aims:
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to show what I know & what I've learned from my time in web design, usability and Search Engine Optimisation.
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to serve as a reference and a repository for the Search Engine Optimisation information it would take ages - and seas of patience - to impart in person.
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to highlight some of the designs I've put together
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to prove to people that I exist - I web therefore I am...
And if any of this should prove useful to anyone else, then so much the better.
I have spent an awfully long time reading and learning from other people's wisdom, thoughts, trials and mistakes; it's time I started putting something back.
So what does swanc do?
Makes web site better.
Helps with business and site focus in order to better attract the right kind of returns.
A bit of site hosting, a bit of design, a bit of advice.
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work with client to focus your site, your pages and your calls to action
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secure domain names at affordable rates
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host your site affordably
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design your site for you - if required
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clean up your site code - replacing tables with css where possible
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unique title and meta-description for each page
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optimise all directories, file names, page titles, headers, paragraph content, alt tags, etc
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build a form-based contact page to limit exposure to spam and to aid in contact goal tracking
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draw up, test and optimise landing pages for your products and services
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create and submit xml and html site maps to all the major search engines
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submit your site to local search engines like truelocal.com.au and give your business map entries on the search engines that carry them
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give you aboutus.org, dmoz and yahoo directory listings
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create relevant links from wikipedia where appropriate
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put together a flickr account to host any company photos you may wish to share with the public
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Facebook and myspace pages if required
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Create a nice little favicon for your site
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track & share progress through analytics
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analyse, test and suggest tweaks and improvements
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undertake a link-building campaign to generate authority for your content
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set up, write and distribute newsletters, press releases and articles for and about your site and it's activities
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provide a blog for your site
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write on-subject blog entries for you if required
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ensure blog is well publicised & distributed
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research build and run adwords campaign for you
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shoot, convert and market short promotional or How To videos for your products and services - can also be used for vodcast.
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produce podcasts of your knowledge
So are you selling something or what?
Not really.
The work I take on is usually through personal referral as I don't have a lot of available time, so I am not touting for business per-se.
This site is basically a platform for me to spout on about what I think SEO actually is and how it should be done.
So is SEO just a posh word for the rather dorkish "Webmaster"?
Yes.
